ABOUT

Dear Friends,

RACISM is the erroneous belief that there are different races of people in our world, and that some races are better than others.

But there is only one race, the human race.

WE TEACH YOUTH that regardless of one’s religion, ethnicity, nationality or skin colour, we are all ONE PEOPLE, to prevent youths from adopting prejudiced attitudes.

OUR ARTISTS REACH OUT AS ROLE MODELS to youth via: T.V., Internet and Radio Public Service Announcements (PSAs), logos on CD Jackets, benefit CDs and concerts, subway and outdoor billboards, transit ads, school and library posters , videos, music magazine and newspaper ads, and more… the prevention of prejudice through education.

Our Mission

TO BUILD an UNDERSTANDING of all people. To speak to the youth, the future of our global community, about the basic human right of equality, so that a civilized society will finally result.

We actively reach out into the community with our various public service campaigns for our artists’s inspiring and educational messages to be visible to millions worldwide.

Campaigns

The following are samples of our national campaigns across Canada and the US:

2023-24: Elevating Voices

Welcome to our 2023 Campaign, where we are thrilled to have our artists’ powerful messages right across Canada in transit shelters, on pillars and more, thanks to the new Diversity & Inclusion media grant by Pattison Outdoor Advertising, which chose us as one of three National partners.

This campaign, which runs into 2024, fulfills our dream of reaching millions of youth at the street level, to create empathy for three key groups who experience the brunt of hate crimes and racist ideology daily: the Jewish, Black and Indigenous communities.

Below are our 2023 campaign artists, and their powerful messages that you’ll see across Canada. Feel free to DONATE to our campaign to help spread their crucial messages even further– to subways, billboards, airports and buses, right across North America.

CHARLES PACHTER

Charles is an 80 year old renowned Canadian contemporary painter, printmaker, sculptor, designer, historian, and lecturer. He studied French literature at the Sorbonne, art history at the University of Toronto, and painting and graphics at the Cranbrook Academy of Art in Bloomfield Hills, Michigan. He was named a Member of the Order of Canada in 1999, and promoted to Officer in 2011.

Pachter’s work has been shown at the Art Gallery of Ontario, the Royal Ontario Museum, and the McMichael Canadian Art Collection, Kleinburg. His mural, Hockey Knights in Canada, Les Rois de l’Arène, can be seen at Toronto’s College subway station, where the Montreal Canadiens face the Toronto Maple Leafs across the tracks.

Pachter lives and works beside Grange Park in an award-winning residence and studio designed by Stephen Teeple where his work is on permanent display in his adjoining Moose Factory gallery. A number of his pieces have also featured the late Queen Elizabeth II and other members of the royal family.

BETTY ALBERT

Betty is a Cree artist whose stunning paintings have graced each of our Indigenous campaigns. Her painting “They Found Us” is an ode to the hundreds of bodies of Indigenous children found, since 2021, on and near former Indigenous residential school properties where they were severely mistreated and died. Two spirits of elder relatives are guiding the spirit of the child who has crossed over in her painting, and “they found us” is written throughout the folds of their dresses.

In 1991, Betty began her career as a professional artist where she focused on representing native women and spirituality.

Her artwork has a special connection to the land and culture of the James Bay Cree.

She often tells the story that if her artwork is beautiful, it is only because she has spent her life trying to capture and reflect the beauty of the James Bay Cree people, the beauty of their culture and the beauty of the land. In 1995 she was introduced to traditional ceremonies beginning with the sweatlodge teachings and fasting.

Betty is a mother, daughter, sister and grandmother. She divides her time between the Province of Ontario and Manitoba where she spends time with her sons, their partners, and grandchildren.

ASHANTE BLACKWOOD

Ashante Blackwood (Artisticlifestyle) is a 27 year old fine-artist and model based in Toronto. She specializes in portraits and concept art, her work captures the beauty and struggles of her culture and the process of her growing up insecure about things that identify her as a black women.

Ashante is a full-time artist/business owner who has always had love for fashion and art, she believes art has no limits so why should she. Just like her work she likes to be creative with her fashion looks and art. Being a plus size model and full time artist is the dream and goal of hers.

The bodies of works produced tell a story of her finding her purpose and finally learning to embrace as well love the features that make her the highest level of beauty from her ancestors. Her goal is to one day open up her own gallery/space for art, fashion, music and events to showcase Toronto’s greatest under minded talent.

TV PSAs

(AAR YouTube channel)

THE HONOUR PROJECT

The Honour Project, launched across Canada on Monday, June 21, 2021, was our third National Indigenous Billboard Campaign, featuring original artwork by top Indigenous artists in honour of the first 215 Indigenous children whose remains were discovered in a mass grave on the grounds of the Kamloops Indian Residential School in BC, and the 1000s of children whose remains have since been discovered near or on former Indian residential school properties.
This is an on-going campaign.

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